Advert ‘McDonald’s’ Analysis

This is one of McDonald’s advertising pictures.

People can clearly see that there is a McDonald’s clown who holds a burger standing behind the mirror and use his finger to write a sentence on the mirror. “WHY SO DELICIOUS ? M” he wrote by using ketchup. The main colors of this image are dark orange and red. These two colors looks not very clean and bright, so they make readers feeling quite depressive and comfortless. He wears a yellow jump suit and it looks so dirty and unclean when it is full of darkness and shadows. Also the background is almost transparent, readers barely can see the outline of the shop of McDonalds.

We all know that this flown uses ketchup to write on the mirror but it looks so scary because the ketchup looks so similar to blood and he writes the sentence in capital words. It is so scared for reader to read. Especially the capital word W just covers on the clown’s smiling face and it makes the clown looks extremely unfriendly and horrible.

In my opinion, I do not really agree that this is a good and helpful advertising picture for McDonalds company. It does not look attractive and friendly for readers and I do not really think that this picture can satisfy customer’s appetites.


Advert ‘Jimmy Choo’ Perfume Analysis

The main color in this image is cyan. Such as background and the light in the center of image. This color is very clean, and it makes reader comfortable. It may connote cleanness, fresh and comfort. This scent bottle is made by glass which may connote pure, simple and modern, and the bottleneck set with silver metal which might connote shining expense and riches. The male model is wearing a black leather jacket and jeans, this color may connote matureness and low profile.

The male model looks very serious and confident on his face, it may connote the matureness, calmness and wild. There is a shapely young women sitting on the man’s shoulder and his right hand is gently holding a women’s leg, maybe because the man is so attractive and this women is bewitched by this man, it may connote success and fascination. The man bends his leg and sits on the sofa, he is relaxing and it makes him looking so successful, victorious and supreme.

The brand name on this image is using serif and it is not bold. Everything looks classic and simple. The color of the name is white, it may connote pure and clean. There is a shot slogan which is under the perfume bottle. It tells us who the man is – Kit Harington. This perfume might represents rights and wild ambition because Kit Harington is the actor in Game of Thrones and obviously he is a powerful man in that show.

There is a light at the middle of the image which crosses between models and the perfume. On the left side, it’s a woman who sitting on the Kit Harington’s shoulder. On the right side, the brand name is over the perfume. what this image trying to tell the reader is Kit Harington and perfume, both signifiers are equal. Once the reader starts using the perfume, than he will be a charming person as same as Kit Harington!

Personally I think that this is a successful advert image, the man reflects how powerful this perfume is and makes the customers being attractive if they use it.

Film ‘Buried’ Poster Analysis


This is one of posters from the film BURIED. There are lots of information we can analyze from this image.

People barely can see a man who wears T- shirt and lies down in a dark place. He holds a lighter and the fire constrainedly lights up his face and chest. there is a woody wall behind him, and the place he lies in is surrounded by darkness.

Obviously he is buried in the deep ground and it is a mystery of where he is or where he can be. Sand might connote that he is buried in a desert. he is still alive and can use lighter, it may means he lies in a box. The space in that box is not enough for him to move because he can even open his arms and the lighter can not light up the upper place. It may means that he is in a narrow and limited woody coffin.

Things which are closer to the fire are clearer to see, so it might shows how important of that fire is when the man stays in this kind of situation, and it may connotes hope and expectancy. A narrow and limited coffin indicates non-free feature, loneliness and helplessness. Being buried in the ground or desert might shows despair and how hopeless that man is. Also it is easy to see that the coffin is made by woods, and there are few cracks on those woods, so sand might comes in the coffin and it connotes the dangerous situation.

The film name which is BURIED is slightly higher than the man’s body. All letters are all using capital and SansSerif font and these letters are corroded by sand except letter I, because letter I is replaced by fire, as i said at the beginning the fire means hope. Those rest of letters could be his lifeline, and his life will be over when they are all completely corroded by sand. There are some slogans which are on the top of the poster. Size of letters is quite small. “DEEP DESERT”, “LACK OF OXYGEN” and “NO WAY OUT” these information clearly shows again how depressive and oppressive that man is.

Last thing people might notice is that the main actor of this film is Ryan Reynolds. His name which on the poster is painted by red color, it looks like quite scary and dangerous. I quite like this film poster because it really shows that how depressive this man is and what terrible surroundings and situation he stays with by using those dark and black colors and I feel so suffocating when I looking at this poster. I believe that it is a successful film poster.

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